• Youth unemployment and underemployment waste national talent.

• 90% of startups fail worldwide because most universities lack an integrated model

• Governments spend billions on jobs programs with little sustainable impact.

• I2B closes these gaps by embedding entrepreneurship into education, aligning with sector priorities, and creating jobs at a fraction of normal costs.

• I2B transforms final-year university students into real business founders by graduation.
• Unlike traditional graduation projects, I2B provides structured training, funding, incubation, and five years of post-graduation support. 
• Students don’t just graduate with a degree. they graduate with a company, a product, and paying customers. 

• The Idea 2 Business (I2B) program is built on a four-pillar partnership between government, the private sector, universities, and ISM MENA. 
• Government ensures alignment with national priorities, the private sector provides mentorship and market access, universities embed entrepreneurship into curricula, and ISM MENA delivers the framework and management. 
• Together, we can enable final-year students to business not just with ideas, but with real, supported businesses. 

Outcome 1 Year x 1 University

• 50 startups launched

• 200 students direct employment full time

• USD 2.5M in seed funding mobilized